Hella.

Kinokuniya is having a gift card design competition called HELLA THANKS!!

So NorCal. :D

During doc review a couple weeks ago, we had a kind of roundtable about the word "hella". Apparently the one guy from SoCal absolutely hates it.

I don't know when I picked it up, but I've started to use "hella" in the sense of "a lot of", which I find a lot more fun than its "very" sense. I can't remember what I said, but that's how I triggered the discussion at doc review. (That's how it's used in "hella thanks", too, I suppose.)